It’s apparent that since Watershed’s beginnings in 2011, the UK-based shop has always had that cool kid appeal. They still do in case you wondering, diving in to both the surfboard market and starting an eponymous clothing line in the years since. Now, in an effort to bring its ways to the West Coast, and collaborate with another one of our favorites brands in the process, the four-year old shop is teaming up with The Quiet Life for a limited run of goods.

What began with Watershed making bespoke fabric inlay surfboards, the two quickly got together to put the excess fabric on display through a range dubbed the “Glass & Sew” collection. Taking to the sands of Malibu, CA to showcase the garments as well as the prior mentioned surfboards, the Katherin Sheehan shot lookbook brings the summer vibes through woven shirts, shorts, five panels, and more, in a festive print.

Check out photos from the lookbook above, and make sure to shop the collaborative collection HERE.



From the minds of Matt Taylor, a former Yale runner, and Luke Scheybeler, a founding member of the premium cycling brand Rapha, comes a new offering of performance wear that takes its cues from characteristic New England running culture and ageless Ivy League style.

Putting aside all the technical fabrics that embody most of today’s fitness and workout apparel, the debut launch for Tracksmith speaks to timeless pieces paired with functional design through cotton/rayon-blended tees, mesh tanks, and four way stretch shorts (that are also moisture wicking and water resistant). But don’t be fooled, it’s classically cool aesthetic makes the threads equally as appealing for training as for casual weekend wear.

Shop Tracksmith HERE.



Ever since 1986 when RUN DMC dedicated a song to the brand characterized by its three stripes, the two entities have become synonymous. More than 25-years later, the influence can still be seen.

Unveiling the adidas Originals Blue fall winter 14 collection, the gathering reinterprets the legendary hip-hop groups streetwear style into a modern day assortment. Focused on updating the old-school threads worn by the trio, the range offers casually tailored pieces mixed with iconic logos and all-over prints highlighted by RUN DMC branding and a tonal tiger camo. The collection sees a color palette of red, white, and black—a RUN DMC classic—and twill be available online and in store on August 1.



Even with a 43 year difference between both Vans and STAMPD LA’s birth, this fall, the two West Coast entities are teaming up to put a reworked rendition of the Tesella on your feet.

Bringing STAMPD’s clean, luxurious feel to the heralded silhouette from the classic skate brand, the collaborative effort takes form in an understated color scheme highlighted by supple calf leather exteriors and an UltraCush Lite base outfitted in a speckled finish.

The Vans OTW x STAMPD Tesella retails for $160 and will launch through the STAMPD pop-up shop (located at 8860 Sunset Blvd. in West Hollywood, CA) on August 2 and online at stampdla.com on August 4.


fall 14 collection by burton

In 1977, Jake Burton took his undying love for the slopes and turned it into a full on brand–crafting ground-breaking snowboarding and lifestyle products ever since. Thirty-seven years later and the eponymous company is still uncovering firsts. This time, through its new fall 2014 apparel and bags collection.

Fusing technical and functional features that help you stay warm on the mountain with a solid display of patterns and prints, the just released gathering includes wovens, sweaters, bottoms, and of course, cozy jackets. In addition, this years line offers a complete selection of bags, backpacks, and luggage in various shapes and sizes.

Watch the brand’s video lookbook below, and shop the whole line HERE.


zerogrand by cole haan

Cole Haan has always been built on innovation. Its LunarGrand series, which masterfully merged a dressy upper with an athletic shoe-like sole proved that. Now, the iconic American lifestyle brand is taking that concept one step further to set forth the ZeroGrand collection—Cole Haan’s lightest and most flexible shoe yet.

Weighing in at just 290 grams each, the range of shoes marries century-old broguing details with biomechanics, modern materials and today’s manufacturing methods for a contemporary take on a classic. Each shoe bearing the ZeroGrand name also features Grand.OS, a proprietary new design platform that equates to unparalleled style and comfort.

The assortment of shoes includes a no stitch oxford, a more traditional wing oxford, and a tall boot that will be available October 1st. As for the oxford styles, shop them HERE or at Cole Haan stores in a number of varying colorways.

-photo Andre Perry



An endless quest by designer Louis W. to put forth timeless leather jackets has afforded numerous collections under his name in conjunction with A.P.C. This forthcoming fall/winter season is no different. Putting his mark on the French label once again, the two unite for another arrangement of jackets, which as per usual, lives up to expectations.

Yielding a very cinematic range that takes its inspiration from British and French black and white films of the 50s and 60s, the seven-piece offering includes classic styles characterized by fine detailing, with the noted silhouette coming in the form of the Fernand jacket–an updated version of the popular Ferris.

Shop the collection HERE.


marana e-lite by etnies

Among all the accolades Ryan Sheckler has racked up since he turned pro in 2003, you’d probably put his dozens of X Games and Dew Tour victories at the top of the list. But don’t sell his footwear short. The Marana became an instant classic once it dropped. And while it’s always tough to compete with an original, Etnies is making a strong push to do so.

Bringing a more contemporary feel than its counterpart, the Marana E-Lite shines with all white uppers, a red sole, and black accents to top it off. But for avid skaters looking to lace up, the shoe provides more than a pretty exterior. Featuring a signature TPR toe cap, plus an STI Foam Lite 1 insole and an STI Evolution Foam™ midsole, its appealing aesthetics combined with its key performance qualities make it the perfect final addition to the Bloodline series.

Buy it HERE.


tropical lunch woven by altru apparel

Take into account the current season and we’d expect a whole bunch of the following activities to be taking place: sipping on cool refreshing drinks, soaking in the sun, and a few trips to various tropical destinations. No surprises there. But amidst all the aforementioned, you’re going to need the appropriate garments to accompany your warm weather activities.

Sending out its Summer ’14 line, Altru Apparel has just the variety of threads. Featuring shorts, tees, and button ups that display Hawaiian-related motifs such as surfboards, palm trees, and pineapples, we couldn’t have found a better collection for the season.

Shop it HERE.

-photo by Andre Perry


westbrook frames

NBA point guard Russell Westbrook is known just as much for his dynamic play on the court as he is for his fearless post game fits. And seeing that his style has been turning heads for some time now, the OKC All-Star is bringing his fashionable touch to the eyewear market.

Launching Westbrook Frames just days ago, the 40-piece debut unisex collection that draws inspiration from his home state of California (each style is named after a famous LA neighborhood), the range But that’s not all. In addition, a limited edition run of 3 styles will be sold exclusively at Barney’s—these taking the names of trendy NY areas.

This is Westbrook’s first brand launch under the Westbrook name, but we don’t expect it to be the stylish stars last. Shop the collection HERE.